Account Executive, Sports & Betting (Media & Entertainment)

Overview

As a Senior Account Executive, you’ll drive Salesforce growth in Italy’s sports and betting segments, focusing on enterprise gaming, betting operators, and football clubs. You will map strategic opportunities, open doors with C-level stakeholders, and lead multi-cloud solutions including Data Cloud and Agentforce to transform fan engagement and monetisation. You’ll operate as the territory’s general manager, coordinating cross-functional teams to deliver measurable outcomes. This role blends entrepreneurship, industry credibility, and brand stewardship to shape Salesforce’s footprint in a greenfield betting landscape and a thriving football ecosystem.

Retribuzione / Benefits

incentive component tailored by grade level

Responsabilità

Build and execute account plans for betting operators and football clubs, targeting net new logos and expansion

Open and accelerate opportunities with key decision makers (CEO, CMO, CDO, CIO, Head of CRM, Head of Fan Engagement, Chief Commercial Officer)

Act as a trusted advisor, understanding business challenges like fan engagement, ticketing, sponsorship and revenue growth

Lead multi-stakeholder sales cycles from first contact to close with compelling business cases

Orchestrate internal teams and partners to design winning strategies and deliver measurable outcomes

Maintain accurate pipeline and forecast, delivering against quota

Represent Salesforce at industry events and in Italian sports and gaming communities

Requisiti fondamentali

Degree or equivalent relevant experience

6+ years of technology sales experience (Software/Saa

S/Business Applications) in enterprise accounts

Established network within Italian gaming and betting industry

Proven track record of net new business in greenfield or under-penetrated territories

Experience managing long, complex sales cycles with large deals and multiple stakeholders (C-level)

Solid forecasting discipline and quota attainment in the Italian market

Fluent in Italian and English

interpersonal excellence

executive presence

strong storytelling skills

CRM, Customer Data Platforms, marketing automation or AI use cases in sports and entertainment

Data Cloud

Agentforce