GUCCI Global Influencer Relations Manager

Overview

In this role you will spearhead Gucci's global influencer strategy, shaping collaborations with top digital talents to enhance brand desirability and cultural relevance. You will work cross-functionally with Brand Image, Entertainment, PR, Marketing and regional teams to execute impactful organic and paid campaigns. You’ll identify emerging voices and integrate creator content into Gucci’s editorial calendar and key brand moments. This is a strategic, leadership-oriented position that uses data-driven insights to optimize investments and amplify Gucci across global markets. You will help position Gucci at the forefront of creator marketing and digital culture, delivering measurable impact on

Retribuzione / Benefits

company canteen

supplementary health insurance

company welfare program

Responsabilità

Define and lead Gucci's global influencer and creator engagement strategy

Build a world-class network of influencers, creators, cultural talents and opinion leaders

Identify emerging voices, trends and communities shaping fashion, culture and digital engagement

Drive high-impact influencer partnerships to boost brand desirability, relevance and visibility

Lead organic and paid partnerships, including negotiations and deliverables

Integrate creators into key brand moments, campaigns, launches and cultural initiatives

Develop innovative creator collaborations and social-first storytelling

Integrate creator content into Gucci's editorial calendar and amplify across channels

Partner with Brand Image, Social, Entertainment, PR, Marketing and regional teams

Guide regional markets in implementing a consistent global influencer vision

Establish global guidelines and best practices for influencer activities

Foster long-term relationships with top-tier talents and industry stakeholders

Lead strategic gifting and advocacy programs to generate authentic engagement

Ensure Gucci remains at the forefront of creator marketing and emerging platforms

Leverage insights and performance data to inform strategy and optimize investments

Set campaign KPIs and report on partnerships, gifting and ROI

Manage influencer marketing budgets and agency relationships

Oversee external agencies and partners to ensure excellence

Lead and inspire a high-performing team

Requisiti fondamentali

10+ years in influencer marketing, talent relations, communications or digital marketing

Proven track record building global influencer and creator strategies

Strong international network of creators, talent representatives and cultural stakeholders

Deep understanding of luxury consumers and digital culture

Success managing high-profile partnerships and global campaigns

Strategic thinking with commercial/performancer driven mindset

Excellent relationship-building, negotiation and stakeholder management

Strong leadership with team and agency management experience

Excellent analytical skills translating insights into action

Knowledge of global and Chinese platforms (Instagram, Tik

Tok, You

Tube, Weibo, RED, Douyin)

Fluent English; additional languages a plus

relationship-building

negotiation

leadership

influencer marketing strategy

campaign management

performance analytics