Product Marketing Specialist - Marketing & Sales

Overview

In this role you will implement the go-to-market product marketing strategy for ABB’s Italy market, aligning product positioning with the global strategy. You’ll support the Sales organization to drive sales and services for designated products, translating Italian market needs to supply factories. The role involves analyzing markets, guiding marketing actions, and engaging with customers through visits, seminars, and presentations. You will work cross-functionally to enable profitable growth and close collaboration with local teams.

Retribuzione / Benefits

flexible working hours

hybrid work options

wellbeing support for employees and families

welfare plan with personalized services

canteen or meal vouchers

compensation including company productivity bonus

Responsabilità

Implement the local go-to-market product marketing strategy and define value propositions and positioning

Support sales in achieving volumes and profitable growth targets

Analyze customer needs and competitors to shape marketing actions and communicate product value

Oversee sales execution by providing materials and guidance to the Sales teams

Participate in sales strategy discussions and plan actions with specific channels and segments

Provide monthly forecasts for production planning and propose recovery plans for shortfalls

Regularly visit customers and conduct meetings, seminars, and presentations

Requisiti fondamentali

Bachelor's or Master's degree in Engineering, Economics, or related field

1–3 years of experience in a similar role

Excellent communication and interpersonal skills; collaborative in cross-functional teams

Willingness to travel within Italy

Proficient in Microsoft Office

Fluent in Italian and English (written and spoken)

excellent communication

interpersonal skills

team collaboration

customer orientation

presentation and public speaking

Microsoft Office applications