Product Marketing Specialist

Overview

As Product Marketing Specialist for Electrification – ELDS, you will implement product marketing strategies in the assigned area and support Sales to drive orders and services. You’ll rotate across Product Marketing teams to deepen expertise in Medium Voltage Switchgears and Grid Components, delivering value propositions and training to enable sales success. You will help improve customer outcomes by aligning with global strategy and driving marketing plans, NPS, and business development initiatives. This role combines technical insight with cross‑functional collaboration to impact how ABB runs what runs the world.

Retribuzione / Benefits

Flexible working hours

Hybrid work options

Wellbeing support for employees and families

Welfare plan with personalized services

Canteen or meal vouchers

Competitive compensation tailored to location and experience

Responsabilità

Implement product marketing strategy in assigned area/segment and define product value propositions and positioning

Oversee progress toward marketing targets and budgets and implement improvement plans

Drive orders and improve Net Promoter Score (NPS) through continuous improvements

Execute annual marketing plan in collaboration with division/product groups

Develop business plans for market-focused growth

Support Sales with product knowledge and training to enable sales efficiency

Requisiti fondamentali

Bachelor’s or Master’s degree in engineering (Energy, Electrical or Industrial preferred)

Excellent communication and interpersonal skills

Team collaboration capability

Advanced knowledge of Office, Excel

Willingness to travel

Problem solving and multicultural teamwork mindset

Proficient in Italian and English (written and spoken)

teamwork

communication

problem solving

product marketing

strategic planning

training and enablement