Category Activator Snacks

Overview

In this role you will translate marketing strategy into in-store activation, driving brand visibility across retail channels for Ferrero's Chocolate Snacks. You will work with cross-functional teams to plan, execute, and measure activation initiatives and seasonal campaigns. You’ll coordinate POS materials and promotions with agencies and internal partners to ensure timely delivery and high-quality execution. This position offers exposure to shopper and trade marketing, with a focus on delivering engaging shopper experiences and strengthening consumer loyalty.

Retribuzione / Benefits

base salary according to CCNL Industria Alimentare

annual bonus target up to 5% of base salary

benefits package reference in Careers with caring

growth and development opportunities

Responsabilità

Support the execution of Category Activation Plans across sales cycles

Develop and implement in-store visibility and promotional activities aligned with brand guidelines

Coordinate development and production of POS materials with creative and production agencies

Manage activation budget: monitor costs, process purchase orders, track investments

Coordinate promotional mechanics (out-of-shelf activations, contests, coupons) with Sales, Marketing, and Supply Chain

Assist forecasting for sell-in and sell-out with POS materials and assortments

Contribute to seasonal activations (Halloween, Carnival)

Support development of Kinder Momenti Insieme promotional platform to boost shopper engagement and loyalty

Requisiti fondamentali

Strong analytical and organizational skills

Eagerness to develop project management skills in a dynamic, cross-functional environment

Detail-oriented, proactive, able to manage multiple priorities with accuracy

Comfortable collaborating with stakeholders and external agencies; strong communication and teamwork

Positive attitude, willingness to learn, passion for bringing brands to life through in-store execution

Hands-on, curious mindset focused on high-quality results

strong communication

teamwork

proactivity

budget management

PO processing

vendor coordination with agencies