Google Ads Specialist

This is a hybrid or full remote position, with our headquarters based in Rome, Italy.

The role

We are looking for a Google Ads Specialist (a background in the mobile VAS industry will be a plus). He/She will be responsible for managing, optimizing and reporting mobile performance campaigns on Google Ads (display) across more than 10 different markets. As a Google Ads Specialist, you will be expected to thrive in building, maintaining and optimizing digital advertising campaigns on Google Ads and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance and results-oriented problem solving.

Key Responsibilities

• Create, develop and manage from scratch PPC campaigns on Google Ads (display) in order to meet our business goals

• Identify new solutions to drive growth/performance

• Optimize accounts towards target, management of roadmaps and ensuring timely delivery

• Manage traffic, bid management and optimization of multi-market PPC campaigns to agreed profitability targets

• Address and escalate campaign performance issues

• Analyzing campaign results and adjusting strategy and budgets accordingly

• Producing weekly and monthly sales reports

Experience requirements

• +3 years’ experience managing high-volume, high-budget performance marketing campaigns on Programmatic and Biddable Platforms, and optimizing for KPIs, like CPA and ROAS

• Deep knowledge of Google Ads Platform; DV360 and other Programmatic Platforms is a plus

• Experience and knowledge regarding mobile content subscription/VAS Industry is preferred

• Strong analytical skills and a data-driven approach to problem-solving is a must for this role. The ability to create, understand and monitor web analytics dashboards and reporting tools is expected (GA4, GTM, Datastudio)

• Ability to work collaboratively with team members

• Drive and motivation to exceed objectives

• Flexible in working hours due to the international environment

• Fluent in English (any other language is an advantage)

What do we offer you?

• Permanent contract (full-time)

• Laptop, screens, and software tools (in the office and/or from home)

• You’ll be working amongst a group of talented and self-motivated colleagues that excel at creating an awesome work environment

• A competitive compensation & benefits package based on seniority